The Nové Bory business zone is not burdened by competition from other shopping centers. It is situated nearby to major brands such as Metro, Hornbach, Decathlon, Mercury Market and Bory Mall, which represent the only business hub for Bratislava West. However, it also has potential for Austrian and Hungarian residents living in its immediate vicinity.
For residents of Devínska Nová Ves, Dúbravka, Karlovka, Záhorská Bystrica, Marianka, Lamač or Stupava it is about 10 minutes by car to the new business center.
For residents of Malacky or the wider surroundings of Bratislava it is about 20 minutes by car to the new business center.